Episode 65: Grow Your Business Through Simplification with Brandon Nicastro, of GCS Glass

Topics Discussed

• [2:50] Branding and why it matters
• [12:00] Growing and expanding takes good people
• [14:20] A family-run company 
• [16:25] Who is your target audience
• [19:20] To franchise or mot
• [22:20] Why developing processes is important
• [27:40] How did your business handle COVID?
• [33:25] A challenge that helped the company grow
• [38:40] Putting the customer experience first
• [42:10]  Being a serial entrepreneur
• [43:25] A coach can help you stay focused
• [44:55] Looking at the bigger picture
• [47:15] The difference that exercise can make
• [52:05] Advice to new entrepreneurs

Connect with Guest

• Website
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• LinkedIn
• Facebook

Key Quotes from Episode

• You gotta look past the money that you’re spending on ads because you might think that you’re not getting enough ads, but it’s branding that you’re putting out there.You might be getting, let’s say you put in $4000 a month, might be getting $60,000 in revenue, whatever it is. But you might be getting $100,000 in revenue coming from other sources that you don’t, you don’t understand. You can’t track that.
• But the way I look at it is: I would rather have ten $1,000,000 locations than one $10 million location because then you’re dealing with middle management. You’re dealing with a lot of issues with the bigger company. So if you can manage these smaller companies, your profits are higher and you can run leaner and but then those companies can still continue to grow.
• I’m glad I started GCS by myself. But now I’m glad I have partners because I wouldn’t want to do it any other way. To have other people to lean on. When I’m not motivated, they can push me.
• I definitely believe people should chase their goals no matter how big they are. And you just gotta try it. Because you never know how it’s gonna work. You can fail over and over and over, but if you’re not failing you’re not trying.