Episode 114: Understanding Consumer Behavior in Design with Renate Ruby of Brume (Seattle | Bellevue, WA)

Ted speaks with Renate Ruby of BRUME, an expert in the interior design and furniture industry. They discuss the evolution of design practices, the challenges faced by designers and consumers, and the importance of understanding value in design. Renate shares insights on consumer behavior, the role of designers, and the emotional impact of well-designed spaces. She emphasizes the significance of storytelling in design and how the imperfections in furniture can reflect the stories of life.