Contributing Photographers:  Jon Adrian & Trevor Cooper

Arnold Newman once said, “Photography is 1% talent and 99% moving furniture.” I certainly don’t disagree with the part about moving furniture.

I define architectural photography as the capturing of places and spaces. An architect, a designer and a builder have spent a tremendous amount of time living and breathing that space. They have conceptualized it, drawn it, redrawn it and built it. They have put the breadth of their creativity, knowledge, experience and soul into that space and I have been given an opportunity to capture it in the best possible light. If I think about the most fundamental reason why I love architectural photography so much, it would have to be because it provides me with an opportunity to be a perfectionist. And, in some kind of sick way, I enjoy moving furniture.


Architectural photography is different from real estate photography in that it has a different goal in mind and is more nuanced in its approach. Once an architect, a designer or a builder have completed their work on a home, it is typically the last opportunity that they will ever have to visit that space again. They no longer have the access that they need to showcase their work to other potential clients; thus, the need for exceptional images is essential to their portfolio and to their business. As architectural photographers, we put a lot of attention into capturing the light, the lines and the aesthetics of the design. We want to tell a story with each image and that means using light, composition, balance and color in a way that highlights the best features whilst eliminating distractions.

People use architecture and so it is natural to sometimes incorporate people into architectural photographs. You can have the person slightly blurry to add a dynamic element to a photograph or you can utilize the way that they are dressed to complement the aesthetic of the space. Incorporating a person into architectural photographs is also a great way to establish scale. We all intuitively know the size of a water bottle or the size of a person and so this is an easy way to give visual hints about the dimensions and functionality of a space.

Vernon Architectural Photographer – jonadrian.com

I sat down virtually with Jon Adrian and Trevor Cooper, both architectural photographers based in Kelowna, and we enjoyed sharing our philosophies and approaches to architectural photography.

“My mantra when shooting architecture is light and lines,” says Jon. “It’s what architectural photography is all about. I mainly shoot with natural light so I am constantly chasing light. I want to highlight the strength of the space and look to avoid weakness or distractions.”

“With interior photography, technical, emotional, storytelling imagery can be very powerful,” adds Trevor. “Can you see yourself in that space? Less is more and shoot tighter…wide is not always the best.”

As architectural photographers, we look to keep images clean and simple and to avoid unnecessary elements. This allows the architecture to be the focal point. We all agree that one of the best things a client can do prior to an architectural photoshoot is to de-clutter. “Anything that I feel doesn’t serve a purpose I try to hide,” says Jon. “No photographer wants to spend time cleaning up a site. If it’s a distraction, remove it.”

My lighting assistant and I bring a case of spare lightbulbs to every shoot as well a steamer to press out wrinkles from drapes, bed sheets, etc. Of course the more that a client has paid attention to these details before a shoot, the more efficient the process will be.

Trevor offers some additional tips prior to your architectural photoshoot. “Having a professional interior designer set and stage the shooting location is a huge benefit….colors, trends, artwork, everything goes into helping me get the best images and this also saves a lot of time.”


As for how to land that coveted cover shot of Build Magazine, “It’s all about shooting in the right format for the cover,” suggests Trevor. “What’s the size of the cover? Vertical, horizontal, square? Where is the branding/logo/wording going? You have to plan the formatting so that things fit and you still see enough of the image to hook the viewer to look at the cover and to open the magazine.”

My client European Timberframe had the cover with an image that I captured in 2019. This beautiful timberframe home was perched on a bluff in Kekuli Bay overlooking Kalamalka Lake near Vernon, BC. The challenge with capturing it was that I wanted to feature it within the context of the beautiful surroundings; however, to do so required getting the camera elevated about 30 feet which meant using my drone. The problem with getting a camera up high is that it has a tendency to diminish the size and grandeur of a home. So, in this case, I opted to split the difference, get the camera up to about 15 feet and see a sliver of the lake whilst also not dwarfing the structure. Architectural photography is often a juggling act to find balance between telling a story and making something look beautiful and eye-catching. There isn’t always a right answer – like any art, it is subjective.

It is clear that the three of us have a passion for the Okanagan and a desire to feature it in our architectural images as often as possible. “Give context to the architecture,” suggests Jon. “Most projects will have a strong connection to the surroundings so it’s nice to show off what the Okanagan has to offer.”


I couldn’t agree more – some of my favourite architectural images are ones where I have captured the home or building within the context of the beautiful Okanagan geography.

As an architectural photographer, one thing I love to see is when an architect has put a lot of attention into light – both through window placement to take advantage of the sun at different times throughout the year, and also through installed artificial lighting. Lighting design really helps to create mood and depth and this attention to light is always glaringly apparent to an architectural photographer.

As Jon, Trevor and I can attest, a lot of time is put not only into the photoshoot but also into the editing. I have a general rule of thumb that for every hour I am on set, I am two hours on the computer. In a half day shoot, most clients working with an experienced architectural photographer should plan to end up with roughly eight to twenty retouched images, depending upon the complexity of the space. Another thing to keep in mind is the option for cost-sharing. When you hire an architectural photographer, it is almost universally the case that you are the only company that can use those images; however, there is an opportunity to pay a little extra in licensing and to then share those costs and images with other companies (ie; the cabinet installer, the hardwood flooring company, the interior designer, etc). This can be a great opportunity for architects, designers and builders to substantially reduce the cost of their photoshoots.

When Jon, Trevor, myself or any other architectural photographer come into your next project to capture photographs of your work, please don’t be alarmed when we setup our cameras and proceed to spend 99% of our time moving furniture. It’s standard practice for us perfectionists.

About The Writer

Shawn Talbot is a commercial photographer specializing in architecture and interior design. His work can be seen at Shawntalbot.com

Featured Photographers

Jon AdrianJonadrian.com
Shawn Talbot
– Shawntalbot.com
Trever CooperTCooperPhotography.com

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