Episode 145: From Golf to Real Estate: The Strategy to Palm Beach Success with Greg Forest of Serhant

Ted speaks with Greg Forest, Director of Luxury Sales at Serhant, about his journey from professional golf to building a successful real estate career in Palm Beach. He shares how the discipline, preparation, and competitive mindset developed in sports have shaped his approach to business, emphasizing consistency, teamwork, and a genuine love for the process as key drivers of long-term success.

The conversation also explores what it takes to win in competitive markets, including creative deal-making, strategic negotiation, and staying focused while avoiding complacency. Greg offers insight into the Palm Beach luxury real estate boom and shares his perspective on where the market is headed, highlighting how agents can position themselves to succeed in a fast-moving, high-stakes environment.

TOPICS DISCUSSED

• 01:10 The Journey from Golf to Real Estate
• 05:30 The Importance of Preparation and Teamwork
• 10:00 Creative Strategies in Competitive Markets
• 12:15 Lessons from Successful People
• 16:45 Avoiding Complacency and Staying Focused
• 20:00 Finding Motivation and Accountability
• 22:35 The Palm Beach Real Estate Boom
• 26:15 The Luxury Market Dynamics
• 31:30 Future of Real Estate in Palm Beach

KEY QUOTES FROM EPISODE

• “Small wins every day build big success.”
• “Serve your clients first, then earn.”
• “Creativity can help you win tough deals.”

CONNECT WITH GUEST

Greg Forest

• Website
• LinkedIn
• Instagram